Mobility

Challenge

• Massively collect geolocation data
• Use secondarily and ethics The data
• Valuing and re-exploit data to improve the services offered and develop different customer profiles
• Improving services without requiring new consent

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Solution

• Octopize's personal data anonymization solution made it possible to free up the exploitation of its client's data for secondary uses.
• To carry out analyses, Octopize has transmitted a new set of synthetic and anonymous data based on original travel data
• An analysis carried out on this new data set showed similar results to that carried out on the initial data while protecting the confidentiality individuals who are the source of the data
• Our customer then purchased the licensing in order to be autonomous
  

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Setting up

Demonstration of the value of the solution (anonymization service) then purchase of the software license deployed in their departments: autonomy and team training

Duration : annual license and Data Science support

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Maintaining statistical quality & utility

ROI

• Avatar data makes it possible to reproduce the same quality of analysis
• Using avatar data information without requiring new consent
• Profiling customers with anonymous data used to optimize services
• 1 million: number of anonymized trips