Octopize, an expert in data anonymization, announces that it has completed a 1.5 million euros fundraiser led by Pays de la Loire Développement (managed by Sodero Gestion), Pays de la Loire Participations, Atlantique Vendée Innovation (Crédit Agricole Atlantique Vendée), with the participation of Bpifrance and business angels.
Already marketed in the healthcare sector, Octopize confirms its ambition with its anonymization software based on artificial intelligence : to become the European leader in synthetic data. Avatars are anonymous synthetic data from individuals and which allow “sharing without revealing and therefore exploiting in an ethical way”. They represent a breakthrough innovation ensuring privacy and exploitation of sensitive data.
An expanding market
In the age of Big Data, the volume of personal data is constantly growing and offers a source of value for economic actors who want to value it. Avatarization is an ethical solution that allows the exploitation of new uses of personal data for which the privacy of individuals must be ensured. These uses are numerous: exploitation of data (analysis, research for innovation, research for innovation, test environment), sharing (with third parties, sending outside the EU, open data) and storage of data unlimited over time, unlike personal data. Avatars become multi-purpose, multi-user data, and without an expiration date.
Octopize is already recognized in the health sector. The solution is marketed at several pharmaceutical manufacturers, and also at the Nantes University Hospital or at the APHP. Octopize also works with SOS Médecins and is a partner of the European HAP2 project (www.hap2-project.com) Horizon 2020 program.
Focus on ethical data at the service of all and respectful of everyone
Today, the processing of personal data involves the sharing of data at the expense of their privacy or quality. Octopize solves this paradox by affirming that personal data must be reserved for personal uses and use synthetic data called “avatar” for all other uses. Avatar data makes it possible not to compromise between the privacy due to individuals and the statistical quality necessary for exploitation. The impossibility of re-identifying individuals is ensured with avatars, anonymous data that mimic personal data in an ethical way, “mimethik” data. The algorithm was successfully audited in June 2020 by the CNIL (the French data protection authority).
Avatar data is a new form of data which, no longer being personal data as such, falls outside the scope of the GDPR and opens up numerous perspectives for exploitation. Avatar data maintains the full potential of the data's value and ensures reproducibility in the context of analyses. Thanks to Octopize's innovation, there is no longer any justification for making individuals, patients, customers, suppliers take a risk of re-identification.
Investors
Octopize selected: Pays de la Loire Développement (managed by Sodero Gestion), Pays de la Loire Participations, Atlantique Vendée Innovation (Crédit Agricole Atlantique Vendée), Bpifrance and business angels in the context of a global financing of €1.5M. Thanks to this contribution, Octopize confirms its ambition to become the European leader in synthetic data.
With Octopize, let's use your data at the service of everyone, with respect for everyone.
About Octopize
Octopize, a startup from Nantes, labeled Deeptech by BPI, supported by Atlanpole, a member of Atlanpole Biotherapies and winner of the Entrepreneurship Atlantique network. The startup has about ten people and is composed of a scientific council chaired by Prof. Gourraud (University of Nantes and Nantes University Hospital). The avatar solution is marketed in the form of software (on premise) or the resale of avatars online (mimethik data) allowing new uses in an ethical way.
For more information: https://octopize.io
Founder: Olivier BREILLACQ — 07 69 14 11 35 — contact@octopize.io
